TRO Solutions, Toronto — Content Strategist
Established in 2015, TRO Solutions is a leader in the Maintenance Management industry.
January 2020 - July 2022
Spearheaded a complete rebrand, including a website overhaul, which boosted user engagement by 150% and established TRO as a market leader.
Developed strategic partnerships with leading maintenance organizations (PEMAC, MRO, Mobius Connect), increasing brand visibility and credibility.
Created and produced branded content (ads, print, podcasts), generating new leads and driving brand awareness, resulting in a 15% increase in inquiries.
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