I joined Artesian Collaborative on a temporary basis to help with storytelling and branding practices. I was able to modernize their operation by designing and adding a robust naming convention for digital assets, creating a data link dashboard for all of their social media data analytics, created an SEO plan, and created a 500% increase in video content like reels, podcasts, long-form content, and interactive course modules (I did the filming, editing, and promoting of all video content). With the help of the brilliant designer Ryan Mercer’s original design plans for the brand, I successfully attempted to expand on his vision and hone in on the brand positioning by doing deep research of target audiences and planning a robust and targeted content schedule. It was a pleasure working with this organization!
