I am a highly creative and data savvy communicator who can help organizations drive growth. With a passion for both business and art, my work has been on brand storytelling, proposal writing, analyzing data, and cross department collaboration across multiple industries including the entertainment, marketing, and architecture/engineering/construction industries. My three pillars of creativity, analysis, and people skills allow me to see the big picture, and contribute to execution of the vision.
EXPERIENCE
Thrill Jockey Records, Chicago — Content Coordinator
Established in 1992, Thrill Jockey Records is an independent record label based in Chicago.
January 2024 - Present
Established in 1992, Thrill Jockey Records is an independent record label based in Chicago.
January 2024 - Present
Launched email marketing campaigns by segmenting the audience based on user behavior and crafting personalized content, increasing subscriber engagement from 8,000 to 10,000 (25% increase) and boosting conversion rates by 10%.
Collaborate with the Director of Public Relations to align digital marketing strategies with broader company goals, ensure consistency and brand alignment.
Coordinate inventory tracking processes, product design projects, and maintain the company’s website to improve operational efficiency.
ESD (now Stantec), Chicago — Marketing Coordinator
July 2022 - August 2023
July 2022 - August 2023
Led cross-departmental collaboration to successfully complete over 10 Requests for Proposals (RFPs) within tight deadlines, enhancing the company’s competitive edge.
Compiled and presented monthly performance reports, enabling executives to make data-driven marketing decisions that contributed to revenue growth.
Organized and centralized institutional data, improving project efficiency for executive, engineering, and administrative teams.
Designed marketing graphics and handled photography to elevate the company’s brand image and visual communication.
TRO Solutions, Toronto — Content Strategist
Established in 2015, TRO Solutions is a leader in the Maintenance Management industry.
January 2020 - July 2022
Established in 2015, TRO Solutions is a leader in the Maintenance Management industry.
January 2020 - July 2022
Spearheaded a complete rebrand, including a website overhaul, which boosted user engagement by 150% and established TRO as a market leader.
Developed strategic partnerships with leading maintenance organizations (PEMAC, MRO, Mobius Connect), increasing brand visibility and credibility.
Created and produced branded content (ads, print, podcasts), generating new leads and driving brand awareness, resulting in a 15% increase in inquiries.
Spencer Stuart, Toronto — Research Analyst Intern
April 2019 - August 2019
April 2019 - August 2019
Assisted in compiling and analyzing data for talent acquisition reports, supporting consultants in making informed executive search decisions.
Conducted research that directly contributed to strategic leadership consulting projects, aiding partners and associates in client advisories.
Tigris Events, Toronto — Brand Ambassador Leader
Established in 2004, Tigris Events is a leading experiential marketing agency in Canada.
June 2015 - January 2018
Established in 2004, Tigris Events is a leading experiential marketing agency in Canada.
June 2015 - January 2018
Led promotional campaigns for top brands by coordinating event logistics and training team members, driving brand awareness and increasing customer engagement.
Supervised a team of Brand Ambassadors, ensuring consistent and impactful execution of experiential marketing campaigns across Ontario, Canada.
Provided logistical support, including product tracking and event setup, ensuring successful event activations.
Conducted field and market research that informed campaign strategies and improved product positioning.
EDUCATION
Humber College — Post-Graduate Degree, Content Strategy, 2020-2021
University of Toronto — Bachelor of Arts, Philosophy, 2014-2019
Saddleback College — One-year Program, Film Production, 2012-2013
University of Toronto — Bachelor of Arts, Philosophy, 2014-2019
Saddleback College — One-year Program, Film Production, 2012-2013
SKILLS
Creative Pitching • Proposal Writing • Data Analysis & Reporting • Market Research Performance • Tracking Customer Segmentation • Keyword Research • SEO Writing • Adobe Creative Suite • Apple Creative Suite • Google Workspace • Microsoft Excel • Wordpress Web Design • Troubleshooting • UX/UI Design • Creative Article Writing • Research Writing • Email Marketing Platforms (e.g., Mailchimp, HubSpot) • Social Media Advertising (Facebook Ads, Google Ads, LinkedIn Ads) • Google Analytics • Tag Manager • CRM • Marketing Automation • Content Management Systems (CMS): WordPress, Wix, Squarespace • Video Editing (Premiere Pro, Final Cut Pro) • Paid Media Strategy • A/B Testing and Optimization • Sound Design • Graphic Design